The relationship between brands and customers has been evolving for years as a mutual exchange of information, content, and data. The barriers that were once erected between these two parties are now being dismantled by the companies themselves. The consequence – or perhaps the cause – of this trend has been the birth of social networks, but the natural progression of this path seems to be the development of business apps.
Let’s see specifically what the advantages are for companies to have a mobile app.
1) Customer engagement and loyalty
The best mobile apps allow users to interact in real time with the brand by browsing catalogs, consulting articles, and sharing content. In addition, companies can send communications, promotions, and any type of information through push notifications. On the one hand, each customer will feel an integral part of the brand; on the other hand, the company can better understand the customer by analyzing their behavior within the app and offering tailored communication based on their real needs, requests, and desires.
2) Increased visibility
Companies deciding to develop a mobile app will also benefit in terms of visibility and brand recognition, which will naturally be more easily remembered by the public simply by being present on multiple channels. This happens thanks to the phenomenon of sharing, that is, the sharing of content present on the app both through the digital channel and through simple and always profitable word of mouth.
3) Strengthening of brand reputation
Today, having a business app also means conveying a message of closeness to customers and constant adaptation to technological advancements in the market. Any business that has a mobile application stands out as distinguishable, modern, and up-to-date with innovation and the needs of a mobile market that is growing 4 times faster than the web market.
4) Competitive differentiation
Companies that understand the importance of investing in an app can increase their popularity and the value of their brand, which is perceived as distinct from competitors, but also smart and ready to take advantage of the benefits offered by new technologies. Developing a mobile application allows companies to increase their competitiveness in a market where consumers are increasingly demanding not only in terms of products or services but also in terms of how they are accessed.
5) Increased effectiveness of your website
Developing an app can also be useful in making your website more attractive and interactive. Just think of those applications integrated into websites that allow you to project a particular piece of furniture into your own home environment, or a pair of glasses on your face or a dress without the need to physically try them on. These are applications widely used in the fashion and interior design sectors.
If you are looking for someone to develop your corporate app to increase your business, contact us now to request a free quote.